Karl Gebhardt
Founder and Managing Director

Karl spent most of his early career working as Financial Director in multi-national companies including Colgate-Palmolive, Linde Material Handling, Geotech & CGG. In a growing multi-national he assumed the role of Financial Director for all operations outside of North America. Whilst in this role he realised how poor the financial management was in most of the subsidiaries, highlighted in particular one day when a project profitability statement for the “largest and most important” client in Australia showed the company was making a loss. That prompted Karl to wonder what the state of financial management would be like in most small and medium sized businesses. Having always wanted to run his own business Karl decided that he would provide financial management to businesses who were unable to afford the cost of a full-time Financial Director.

Karl started Strafin in 2011 and has helped many businesses with their financial management, enabling them to get a clearer picture of their profitability and funding needs, ensuring that they survived tough times and generated enough capital to fund expansion.

As a Chartered Management Accountant, Karl is trained to look forward as opposed to merely producing historical financial statements.

Deidre Gebhardt


Deidre has a background in financial services and worked previously as a financial manager and company secretary. She is a compliance expert and handles CIPC, Compensation Commission and all other statutory submissions. She has a wealth of experience as a company secretary.

Deidre has completed the Institute of Chartered Secretaries and Administrators exams

Enid Smith


Enid is the founder of YourCFO. Enid has worked in the UK and UAE for multinational companies and has a broad range of experience in finance including the implementation of turnaround strategies. Since her return to South Africa, Enid has been working with small and medium sized businesses providing them with the skills of a seasoned CFO. Enid is a Chartered Management Accountant.

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JHB Office:

+27 82 928 6600

CT Office:

+27 82 332 7667



32A Curzon Road, Bryanston, Gauteng South Africa

Cape Town

Unit B303 Dolphin Beach, Marine Drive, Tableview